Most companies utilize advertising in some way, shape, or form. Whether it’s through mass-media, digital, print, outdoor, or even guerrilla marketing, most businesses understand the power of advertising. However, few understand how to get a high return on their investment. This course will teach you to develop, execute, and measure your advertising efforts. You will be able to intelligently choose the options that best fit your industry, target audience, and business goals. Not only that, you will gain an inside scoop on the science of advertising and learn why some campaigns work while others fail miserably. You will also enjoy thought-provoking case studies on some of the world’s most compelling advertisements. This course is the perfect fit for business owners and professionals.