Having an effective brand will keep you top-of-mind in your target market and help you annihilate your competition. In highly-competitive markets, building an effective brand is vital to sustaining your company's success and attracting new customers. This course will teach you how to discover your unique story. Then you will learn how to communicate that story to your target market and how to strategically position your unique story so it gets noticed! Through discussion and step-by-step exercises, you will gain the knowledge you need to build an effective brand that will resonate with your target market, now and in the future. This couse is the perfect fit for business owners and professionals.