Boost your chances of success for your new or small business and reduce your risks. Get the latest on planning your business, brainstorming ideas, and a checklist for going into business. You will then learn how to create a business plan, including assessing business feasibility and prepare the management and financial plans. Take home a step-by-step approach to attract and keep customers, with an emphasis on customer-driven marketing decisions and building a strong brand. At the end of this certificate, you will be able to identify the abilities required of successful entrepreneurs and how to acquire them, develop goals to help establish your business, develop an outline for your plan, and take home techniques to successfully manage and market your new business.