One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you're a social media novice or a seasoned veteran, this course will give you a solid foundation in social media marketing and using it to grow your business.
In today's globally connected environment, social media is a game changer for businesses. So, whether you're looking for a new way to market your business or simply want to better understand social media, this online social media marketing course will empower you.
Brad Semp, Ph.D., is Chief Executive Officer (CEO) at a global corporation, a life-long entrepreneur, and a former professor of Bachelors and Masters of Science courses in Internet Marketing. Dr. Brad is active on social media platforms to engage with prospects and customers, expand relationships, and to grow businesses. He routinely coaches other entrepreneurs and business owners and consults with Fortune 500 organizations on how to design and implement effective social media systems, strategies, and tactics.
The instructional materials required for this course are included in enrollment and will be available online.
In this lesson, we're going to build the foundation you need to use social media to grow your business. You'll discover the definition of social media, learn about its characteristics, and see what it can do for your business. Then you'll explore the various types of social media and focus in on the ones that offer the greatest benefits. We'll examine the right way to use social media to develop relationships and drive new leads into your business, and explore a step-by-step process for ensuring that social media works for you.
Today, you'll see how you can build a strategy for using social media to grow your business. First, you'll discover what a strategy is and why it's important to have one for your social media efforts. Then you'll gain an understanding of the critical elements of any social media strategy. Finally, we'll examine the steps needed to plan, build, and execute a social media strategy that's customized for your business and that will help you to expand awareness, gain more clients, and increase your sales.
This lesson demonstrates how to develop a social media organization that will help you be as effective as possible. First, you'll see how to choose from among the various platforms to select the ones that will serve your business best. Then we'll explore how to build a simple social media organization diagram to document and guide your social tactics. Finally, we'll examine how you can transform your simple diagram into a more detailed electronic file and add elements as your business grows.
In this lesson, you'll learn how to produce social media content that engages your followers and entices them to comment. First, we'll examine the different types of social media content you should consider producing. Next, you'll gain an understanding of how to write content that's optimized for distribution on social media platforms and to do so without it becoming a full-time job. Finally, we'll examine various ways that you can store, manage, search, and retrieve the social media content that you produce.
Facebook is one of the most popular social networking sites. In this lesson, you'll learn how you can use Facebook to effectively market and grow your business. First, you'll get an overview of how Facebook works, and you'll take a tour of a Facebook business page. Next, we'll walk through how to create a Facebook account and set up a page for your business, and we'll explore the features you can use to engage, interact, and grow a base of followers. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.
In this lesson, you'll learn how you can use Twitter to effectively market and grow your business. First, we'll provide an overview of what Twitter is, the basic pieces and terms that you need to know, and how it all works so that you can engage, interact, and grow a base of followers. After that, we're going to walk you through the steps that are required to create a Twitter account and to brand it for your business. Finally, we'll examine several advanced strategies that you can use to gain awareness and exposure for your business.
In this lesson, you'll learn how you can use LinkedIn to make connections, expand your personal network, and use the power of the platform to market and grow your business. First, we're going to introduce you to LinkedIn and outline the things that make this platform different from the other ones that we've investigated. We'll then outline the steps to create your own account and show you how to optimize your LinkedIn profile page. Finally, we'll explore a handful of advanced strategies that you can use to gain awareness and exposure for your business.
In this lesson, you'll learn how you can use Pinterest to share information and connect with others who are interested in your products and services. First, we're going to explore what Pinterest is and how it compares to some of the other social media platforms that we've examined so far. Next, we'll show you how to create your Pinterest account and outline some basic ways that you can use it to grow your business. Finally, we'll identify and explore a handful of strategies that you can use to gain additional awareness and exposure for your business.
In this lesson, you'll learn how you can use Google+ to effectively market and grow your business. First, we'll walk through an overview of the social media platform, highlight how it differs from others we've explored, and take a tour of its features. After that, you'll see how to create a personal account and to set up a page for your business. Finally, we'll examine several strategies that you can use to leverage Google+ to engage and interact and grow a base of followers for your business.
In this lesson, you'll learn about social media automation. First, we're going to investigate what it means to automate your social media activities and outline the various ways you can do so. Next, we'll peek at the pros and cons and identify the most common pitfalls of using automation. And finally, we'll introduce the most popular free and paid automation tools that you can put to immediate use.
In this lesson, you'll learn to minimize the time you spend on social media activities through delegation. First, we'll investigate the types of tasks you can delegate and examine some common pitfalls to avoid. Next, we'll explore the process for assigning tasks to team members and, if needed, hiring a part-time or full-time social media manager. Finally, you'll gain some strategies for centralizing your social media information and get a preview of some software solutions for integrating your social media team's efforts.
How do you know if what you're doing is working? In this lesson, you'll learn about tracking, monitoring, measuring and improving your social media activities. First, we're going to investigate the most common types of metrics you'll find in social media. Next, we'll outline the basic metrics and a simple approach that you can use to track how well social media is working for you. And finally, you'll browse some popular third-party tools that can take your analysis to another level.