Create and post your very own website using HTML. You will learn the best strategies for planning the content, structure, and layout of your website as well as creating pages with neatly formatted text, building links between the pages, and more! This course will also cover search engine optimization and powerful no-cost or low-cost web marketing strategies.
Alan Simpson is an award-winning author, having published over 100 books on computers and the Internet. His books have been published in over a dozen language worldwide. He has covered virtually all aspects of the computer industry, including web development, operating systems, programming, networking, and security. As a seasoned veteran of the computer industry, he is widely regarded as a computer and Internet guru.
The instructional materials required for this course are included in enrollment and will be available online.
In this lesson, you'll learn where the web came from and how it works. This lesson is important because you won't be able to fully exploit this new medium until you develop a complete understanding of its history and capabilities.
This lesson will help you get organized. You'll learn the guiding principles of web design and how to choose the best navigational structure for your site. In this lesson, you'll learn the basics of HTML: the language of the web. You'll also get the opportunity to build and view your very first web page!
On this day, you'll learn how to jazz up your pages by adjusting the alignment and indentation of your text. You'll also learn how to work with different typefaces, type sizes and colors.
This lesson will teach you how to add a little visual excitement to your pages by mixing a few graphics with your text. You'll also learn how to download images right off the web without running afoul of copyright laws, and how to work with a powerful, yet inexpensive commercial clip art package. You'll also learn about the two image formats supported by the web: GIF and JPEG. You'll learn where they came from, how they work, and when it's best to choose GIF over JPEG and vice/versa. And finally, you'll learn how to tile an image on the background of your web page.
Today, you'll get a mini-preview of our 'Creating Web Graphics' course. You'll learn some fundamentals for creating and modifying your own graphics. You'll also learn how to incorporate transparent images and animation into your web site.
This is perhaps the most important of all our lessons. In most cases, the popularity of your web site will be directly related to its position in the search engine listings. Your goal as a web designer should be to engineer your site so that its pages get the best position possible on any search results page. Today, we're going to learn several strategies designed specifically to give you the best possible search engine results.
This lesson will teach you how to help people navigate through all the pages of your site. You'll learn how to build hypertext links and hot buttons that people can click on to glide effortlessly from one page of your site to the next. You'll also learn how to build links to your e-mailbox, pages on other sites, or to a specific paragraph on one of your own pages.
This lesson will teach you all the HTML you'll need to know in order to arrange your words, links and images into orderly arrangements of columns and rows.
Today, you'll learn about some of the more exciting things that you can do with tables. You'll learn how to merge columns and rows, change background colors, and more. You'll also learn how tables can be used to create that fashionable 'newsletter' look you see on so many web sites nowadays.
This lesson will teach you how to automate the web-building process with an authoring system. Specific, name-brand recommendations will be made. You will also receive my comprehensive HTML reference, a powerful guide to the language you have learned in this course. You're sure to refer to it again and again!
By now, you should have a fully functional web site complete with two or more pages of text, links, graphics, animation, tables, a background, and whatever else you came up with. By now, I'm sure you'll be anxious to put your labor of love on public display! This week, you'll get that opportunity. But first, you'll need to select a hosting service. When selecting a web host, I always ask nine very important questions. You'll learn what those questions are in this lesson.
Our last lesson will teach you how to transport your web pages, images and other files across the Internet from your computer to the host computer. Once your site is on the web, you'll need to let people know that it exists. In this lesson, you'll learn eight great web marketing techniques which require no investment other than your own time.