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Most companies utilize advertising in some way, shape or form. Whether it’s through mass-media, digital, print, outdoor, or even guerrilla marketing, most businesses understand the power of advertising. However, few understand how to get a high return on their investment. This course will teach you to develop, execute, and measure your advertising efforts. You will be able to intelligently choose the options that best fit your industry, target, audience, and business goals. Not only that, you will gain an inside scoop on the science of advertising and learn why some campaigns work while others fail miserably. You will also enjoy thought-provoking case studies on some of the world’s most compelling advertisements. This course is the perfect fit for business owners and professionals.

Start date: 10/30/17

End date: 12/04/17

Total Cost: $149.00

Schedule : Weekly - Mon 6:30 PM - 8:30 PM; 6 sessions; starting 10/30/2017, ending 12/4/2017

Instructor : Janice Mitchell 

Location : Elizabeth Bradley Turner Center Location : 
  Elizabeth Bradley Turner Center.



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As a business owner, employee or professional, you wear a lot of hats — marketer is usually not one of them. Wouldn’t it be great to master the ABCs of marketing so you can make informed decisions that position your company to achieve a greater level of success? This Certificate in Marketing Essentials program will equip you with branding and advertising basics so you can develop and execute a marketing strategy that gets results and sets you apart from your competition! This 30-hour certificate requires the following courses: Marketing 101, Advertising That Works!, Building an Effective Brand, and Creating A Winning Marketing Plan.

Start Date: upon registration

Total Cost: $495.00

Schedule : ; ; Class Skip Dates :Complete within 12 month(s)

Instructor : . Continuing Ed Staff 

Location : Elizabeth Bradley Turner Center Location : 
  Elizabeth Bradley Turner Center.



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Marketing 101 

ID:74347
What is marketing? How can marketing help me gain new customers and grow my business? How much should I spend on marketing? What are the best and most affordable ways to market my business? How do I plan and execute an effective marketing campaign while juggling other competing priorities? These are just some of the questions answered in this highly engaging course! Learn the fundamentals of marketing in a way you never thought possible: fun! Never a dull moment, enjoy discovering how marketing works and why it is an essential element to business success. Most importantly, you will be able to immediately apply what you learn. Take this first step in discovering how to make your company stand out in the crowd! This course is the perfect fit for business owners and professionals.

Start date: 09/11/17

End date: 10/16/17

Total Cost: $149.00

Schedule : Weekly - Mon 6:30 PM - 8:30 PM; 6 sessions; starting 9/11/2017, ending 10/16/2017

Instructor : Janice Mitchell 

Location : Elizabeth Bradley Turner Center Location : 
  Elizabeth Bradley Turner Center.



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Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development. The Web Design & Motion Graphics Certificate provides students with a solid foundation for entry in the web design industry. Working with Adobe software, you'll learn design and publishing fundamentals to produce visually compelling websites. Upon completion of the certificate students will have developed samples of work to compile into a professional portfolio. Classes are hosted in our state of the art PC lab; students may choose to bring their own laptop. Payment plans are not available for this discounted registration package. Required courses include: Foundations of Graphic Design, Adobe Illustrator for the Graphic Artist, Adobe Photoshop for the Graphic Artist, Adobe Dreamweaver, Adobe Premiere Pro, Adobe After Effects, Publishing for Print and Web, and The Branding Process.

Start Date: upon registration

Total Cost: $1,495.00

Schedule : ; ; Class Skip Dates :Complete within 12 month(s)

Instructor : . Continuing Ed Staff 

Location : Elizabeth Bradley Turner Center Location : 
  Elizabeth Bradley Turner Center.



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